Providing Executive Sales & Business Development Coaching
Reach out today to determine how I can help your business grow!
Licensed Esthetician
Transforming Business Experiences
Amy Roberts is a results-driven business development executive and licensed esthetician with over 25 years of experience leading sales, product innovation, and brand expansion across the medical aesthetics, wellness, and biotech sectors. As Chief Development Officer at Advanced Wellness, she has built a reputation for transforming startups into nationally recognized brands and scaling multi-channel product distribution both domestically and internationally.
With a unique ability to blend visionary strategy with operational execution, Amy has successfully launched and led revenue-generating initiatives for a wide range of companies, including global brands in skincare, regenerative medicine, and CBD. Her leadership has driven exponential growth — including increasing revenues from $1M to $22M per year — and developed national distributor networks that positioned partner brands for long-term success.
Amy’s expertise spans strategic sales development, global e-commerce, product formulation, brand identity, and education platform design. She is known for building top-performing sales teams, creating compelling go-to-market strategies, and driving customer engagement through storytelling and education.
In addition to her corporate leadership roles, Amy also served as the Founder & CEO of Reign Together, a wellness-focused brand launched from the ground up and distributed globally. She has also served in executive capacities for brands like Sanitas Skincare, Ya-Man USA, Dakota Biotech, and Scientis Pharma, where she played a key role in expanding market presence and brand awareness across the U.S.
Amy studied Interpersonal and Public Communications at Central Michigan University and is a certified esthetician with advanced training in microdermabrasion, chemical peels, Salesforce, and Situational Leadership.
Passionate about purpose-driven brands, Amy brings depth, clarity, and momentum to every partnership she supports — always with the intention of helping people live healthier, more confident lives.
Key Topics:
*Identifying your sales "why" for the team to become more successful
*Creating your unique pitch
*What makes your business different and does your team breathe the difference?
*Developing Structure for your Sales Team to flow
*Understanding what FAILURE looks like and embrace it.
There is never "too much activity in sales" - It's all about the numbers
* For Spas, Are you in compliance for your state? How to feel confident and keep expanding.
*How biologics can exist in Luxury spas and Medical spas.
*Understand the "easy" process to becoming a medical spa - if you are already a spa.
*Capturing your dream in business and implementing to reality